Trademark and Business Name Registration Service in Australia

In Australia, a well-known mark is a trademark that is widely recognised by the public, even beyond its registered class of goods or services. Well-known marks enjoy broader protection under Australian trademark law and are protected from misuse by others even in unrelated industries.

To register a trademark in Australia, you need to provide details such as the trademark representation (logo, word, or combination), the owner’s name and address, and a clear description of the goods or services you want the trademark to cover. Global Trademark Registry will assist you in completing and submitting your application to IP Australia.

Generally, you need to submit your trademark image or wording, the list of goods and services, your business details, and any priority claim information if you have filed elsewhere first. Additional documents may be required if the examiner requests clarification during the examination phase.

Registering your trademark in Australia grants you exclusive legal rights to use your mark for the goods or services you registered. It protects your brand from unauthorised use by others, strengthens your business reputation, and gives you legal grounds to enforce your rights if someone infringes your trademark.

Once registered, use your trademark exactly as it was filed. This means consistent design, spelling, and presentation. Always use it on the goods or services you registered it for, and consider displaying the ® symbol to show it's officially registered. Proper use ensures your rights remain enforceable and valid in Australia.